In this article I'm going to give a very 'top level' overview of how all of our client campaigns should generally flow - over time we'll update this section to include links to more detailed resources.
The Basic Flow
1. Client expresses interested in AgentMarketeer via our website, chat or other means
We should direct any interested prospets to our AF Marketeer Page, where they can learn more about available services, as well as book as get started.
2. Prospects interested in getting started should complete our 'Marketing Discovery' form & Book a Session
Before we start working on campaigns, all interested parties must first complete our Marketing Discovery Form - after they've completed the form they will be redirected to a page where we will ask them to Book a Strategy Session with our team (this will be round-robin assigned to one of our marketing team members)
The form that they submitted will automatically create a ticket in our AF Marketeer group in ZenDesk - more information on that here: Module 02: Marketing Discovery Form & Assigning New Prospectshttps://agentfire.zendesk.com/hc/en-us/articles/115004518543-Module-02-Marketing-Discovery-Form-Assigning-New-Prospects
4. 1st Campaign Launch
Once we've drafted the first campaign, we should have them schedule a 15 minute chat directly with us (via our Calendly Link) to review the campaign with them - the goal is to quickly review and get their input on the language being used (they client can often be very helpful here) - and to launch their first campaign.
5. Setup Brand Retargeting via Google Adwords
After the first campaign has launched, it's now time to to let the client know that now would be a great time to get their 'Brand' Retargeting in place - this is some of the highest ROI out there. We'll have the 'brand retargeting' set to retarget all website visitors - and so now is a good time to get this in place so that it will be running for every subsequent campaign that we launch. .
6. Drip Email
This is also now a very good time to recommend a drip email sequence be setup, ideally through LionDesk CRM (which at this point we've been promoting throughout the entire process).
7. Start Working on Additional Campaigns
With all of the above done, if we had determined that we were going to start with more than 1 campaign, we should now work with the client to get those additonal campaigns launched.
8. Modify Drip / Hook up to Campaign
If we launch any additional campaigns, we should ensure that drip emails are hooked up to those campaigns as well. (no need to revisit retargeting at this point since that's already been set and should be running for all campaigns automatically)